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A Simple Rule for Pricing Newbs Who Got The Fear
Double rainbow! Double dip! Double down! Double Plus Good! It's so beautiful I'm gonna cry. (cc jermudgeon) Do you want to earn more money? Do you like nice, hard-line advice that you can easily apply...
View ArticlePricing Your Product: The D&D Test
Value is the hidden force that rules your world. Whether you know it or not. You Think Value, 24×7 When you go to buy a movie ticket, you ask yourself, “Will I really get $13 worth of fun out of this?”...
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Biz Book Friday: The Hazards of Cake and Icing Pricing
Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Today I’m talkin’ two pricing lessons from the...
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When Customers Bitch About Your Price (Biz Book Friday)
Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Sooooo, you’ve got a product. You priced it....
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Will Low Prices Help You Sell More? (Biz Book Friday!)
Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Let’s talk about castles. What do you need to...
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My Smart, Generous, Very Attractive Students Teach You Stuff
I’m a little occupied with the launch of the new 30×500 class. In terms of launching the brand spanky new application process, we-eeeell… let’s just say my mouth wrote some checks my butt couldn’t...
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How do you persuade someone to pay for “free” information?
Photo Credit: ·•●❤ Ginny Le ❤●•· What’s the main difference between people who grumble that “INFORMATION WANTS TO BE FREE” and those who happily pay for content? Here’s what I’ve learned through 15...
View ArticleHow I raised prices… by customer request
In startup years, I’m a granny. A SaaS granny. We launched our app, Freckle Time Tracking, waaaaaaay back in 2008. That’s 41 in Startup Years. Yeah. Old. Way back then, our plans went $12, $24, $48. So...
View ArticleMake your customers beg you to charge more
In Part 1, you learned how to avoid your customers’ ire — and raise your prices the easy way. In Part 2, I told the story of how I raised prices for our existing customers… and convinced them to choose...
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